"CCgroup are the thinking brand's PR agency."
Home » Establishing credibility in the crypto space
Legitimate businesses that rely on the crypto community have been struggling to make their voices heard. In an unpredictable market, where major scandals have called into question the trustworthiness of crypto firms, Mistertango strives to create mutual trust between every business and individual transacting in the crypto space.
Mistertango provides payment services to both crypto exchanges as well as traders. In a market known for shady practices and practitioners, Mistertango needed to demonstrate it is a robust, compliant and well-run business. Establishing and maintaining credibility was therefore critical to both differentiate the business and create a positive business environment in which to drive sales.
CCgroup developed an ambitious PR programme to enhance the credibility of Mistertango and position it as the first and only means for individuals to simply, quickly and securely fund cryptocurrency activities.
Placing a series of company profiles and comments in authoritative and prominent publications such as Forbes and The Daily Express, CCgroup began enhancing Mistertango’s credibility. Capitalising on this momentum, CCgroup continued by placing news stories in influential crypto titles to strengthen Mistertango’s position in the market and boost awareness for sales.
Rather than ignore the legitimacy issue CCgroup advised Mistertango to meet the issue head on and fly the flag for legitimate crypto firms. CCgroup devised an insight-led content campaign based on interviews with Mistertango customers. Counter to market perception, the research revealed that crypto firms want more, not less, regulation and fragmentation was hurting their businesses.
The overall campaign drove 108+ pieces of coverage over three months across national, business and trade (fintech and crypto) titles, including The Daily Express, Forbes, Bitcoinist. The campaign’s reach put Mistertango in front of an online readership of 549 million unique users per month and drove 1,360 shares on social media.
This campaign alone offered 10 million members of the crypto community the opportunity to read about Mistertango, rapidly building awareness, credibility and company profile. The coverage led to a sharp rise in web traffic and in-bound enquiries, contributing to an uptick in customers.
Most importantly, regulators, partners and customers see Mistertango as a shining light of credibility in the often shady crypto market.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.