Challenge
Mistertango provides payment services to both crypto exchanges as well as traders. In a market known for shady practices and practitioners, Mistertango needed to demonstrate it is a robust, compliant and well-run business. Establishing and maintaining credibility was therefore critical to both differentiate the business and create a positive business environment in which to drive sales.
Solution
CCGroup developed an ambitious PR programme to enhance the credibility of Mistertango and position it as the first and only means for individuals to simply, quickly and securely fund cryptocurrency activities.
Placing a series of company profiles and comments in authoritative and prominent publications such as Forbes and The Daily Express, CCGroup began enhancing Mistertango’s credibility. Capitalising on this momentum, CCGroup continued by placing news stories in influential crypto titles to strengthen Mistertango’s position in the market and boost awareness for sales.
Rather than ignore the legitimacy issue CCGroup advised Mistertango to meet the issue head on and fly the flag for legitimate crypto firms. CCGroup devised an insight-led content campaign based on interviews with Mistertango customers. Counter to market perception, the research revealed that crypto firms want more, not less, regulation and fragmentation was hurting their businesses.
