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InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide.
eBuilder is an established company, but has been operating under the radar since it was formed.
Syniverse needed a way to elevate its brand among senior executives
Azzurri Communications needed to dispel a longstanding negative perception in the media and shift market attention to a new set of positive, differentiating messages.
As mobile network operators face increasing pressure in the wake of unprecedented demand and declining revenues, the need for intelligent networks was becoming a key market driver.