"CCgroup are the thinking brand's PR agency."
How to Influence Purchasing Behaviour in a Tough Economic Climate
Learn about what and how as a cybersecurity vendor you should be communicating to better engage with prospective buyers.
The shop window is everything
This research explores how financial technology suppliers can get on a buyer’s radar and the channels, content types and attributes that most influence the selection of a provider.
In this report we outline exactly how and where brand perception influences purchase decisions. We explain exactly what buyers expect a vendor’s brand to consist of and communicate. And we give some simple and actionable steps to show how to create a strong, distinct brand that works as a commercial asset.
This unique study, conducted in partnership with Sapio Research, shows that each type of IoT buyer has a different and distinct buying journey, and influence of marketing channels and content varies enormously between each of them.
This study, conducted in partnership with Coleman Parkes Research, unveils how technology decision makers are currently engaging with various channels, content types and the impact they are having on vendor selection.
The COVID-19 pandemic has forced changes in the dynamic between telco and vendor. As a result, many telco marketers are readjusting their marketing strategies and tactics, under greater pressure to achieve ROI from marketing investments.
With competition within the broadcast and media industry intensifying, being heard continues to be a struggle. Download the full report now to discover how companies can deploy tactics for success.
As online commerce continues to pull consumers away from ‘bricks-and-mortar’ retailers, both traditional and online merchants are under mounting pressure to invest in technology to deliver a better service.
This unique study, conducted in partnership with Insight Avenue, uncovers a complex purchasing process; and an increase in the levels of demands on vendors to support telcos with digital transformation.
Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.
We feel strongly about this… Too many B2B technology companies are marketing ‘blind’. Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used. Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.
So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive. On these pages you are able to download all of the reports we have produced so far for free.
Home » CCgroup Insight Reports
Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...
Savvy B2B marketers understand the importance of search in driving purchasing behaviour but too few realise the role that PR...
Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...
This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...
Most tech companies do not attract attention from acquirers by accident. Most have worked long and hard to generate awareness,...
An in depth report on how operators research and select their suppliers....
A comprehensive report on how the UK national media treats the renewable energy industry....
How can renewable energy companies combat the confusion amongst farmers and landowners in order to help them invest in renewables?...
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