Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.

We feel strongly about this…

Too many B2B technology companies are marketing ‘blind’.

Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used.

Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.

So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive.

On these pages you are able to download all of the reports we have produced so far for free.

INSIGHTS REPORTS Marketing to Attract Channel Partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...

INSIGHTS REPORTS B2B PR & SEO

Savvy B2B marketers understand the importance of search in driving purchasing behaviour but too few realise the role that PR...

INSIGHTS REPORTS How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...

INSIGHTS REPORTS Successful Influencer Marketing

This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...

INSIGHTS REPORTS How to use PR to attract acquirers

Most tech companies do not attract attention from acquirers by accident. Most have worked long and hard to generate awareness,...

INSIGHTS REPORTS How to Successfully sell to Telecoms Operators

An in depth report on how operators research and select their suppliers....

INSIGHTS REPORTS How the UK national media treats renewables

A comprehensive report on how the UK national media treats the renewable energy industry....

INSIGHTS REPORTS How to talk so farmers and landowners listen

How can renewable energy companies combat the confusion amongst farmers and landowners in order to help them invest in renewables?...

BACK TO TOP