"CCgroup are the thinking brand's PR agency."
How to Influence Purchasing Behaviour in a Tough Economic Climate
Learn about what and how as a cybersecurity vendor you should be communicating to better engage with prospective buyers.
The shop window is everything
This research explores how financial technology suppliers can get on a buyer’s radar and the channels, content types and attributes that most influence the selection of a provider.
In this report we outline exactly how and where brand perception influences purchase decisions. We explain exactly what buyers expect a vendor’s brand to consist of and communicate. And we give some simple and actionable steps to show how to create a strong, distinct brand that works as a commercial asset.
This unique study, conducted in partnership with Sapio Research, shows that each type of IoT buyer has a different and distinct buying journey, and influence of marketing channels and content varies enormously between each of them.
This study, conducted in partnership with Coleman Parkes Research, unveils how technology decision makers are currently engaging with various channels, content types and the impact they are having on vendor selection.
The COVID-19 pandemic has forced changes in the dynamic between telco and vendor. As a result, many telco marketers are readjusting their marketing strategies and tactics, under greater pressure to achieve ROI from marketing investments.
With competition within the broadcast and media industry intensifying, being heard continues to be a struggle. Download the full report now to discover how companies can deploy tactics for success.
As online commerce continues to pull consumers away from ‘bricks-and-mortar’ retailers, both traditional and online merchants are under mounting pressure to invest in technology to deliver a better service.
This unique study, conducted in partnership with Insight Avenue, uncovers a complex purchasing process; and an increase in the levels of demands on vendors to support telcos with digital transformation.
Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.
We feel strongly about this… Too many B2B technology companies are marketing ‘blind’. Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used. Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.
So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive. On these pages you are able to download all of the reports we have produced so far for free.
Home » CCgroup Insight Reports
A study into what influences technology purchasing decisions in retail organisations....
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....
Capital markets firms present a sizeable opportunity for tech vendors, but how these buyers select technology partners, and how this...
We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
