Security marketing strategies: influencing contemporary purchasing behaviour

This study, conducted in partnership with Coleman Parkes Research, unveils how technology decision makers are currently engaging with various channels, content types and the impact they are having on vendor selection.


Navigating Telco Turbulence: Lessons For Vendor Marketing

The COVID-19 pandemic has forced changes in the dynamic between telco and vendor. As a result, many telco marketers are readjusting their marketing strategies and tactics, under greater pressure to achieve ROI from marketing investments.


How MediaTech companies can use integrated marketing communications to achieve commercial success

With competition within the broadcast and media industry intensifying, being heard continues to be a struggle. Download the full report now to discover how companies can deploy tactics for success.


How to influence retail technology buyers?

As online commerce continues to pull consumers away from ‘bricks-and-mortar’ retailers, both traditional and online merchants are under mounting pressure to invest in technology to deliver a better service.


How to sell to telcos in the age of digital transformation

This unique study, conducted in partnership with Insight Avenueuncovers a complex purchasing process; and an increase in the levels of demands on vendors to support telcos with digital transformation.


CCgroup Insight Reports

Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.

We feel strongly about this… Too many B2B technology companies are marketing ‘blind’. Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used. Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.

So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive. On these pages you are able to download all of the reports we have produced so far for free.

INSIGHTS REPORTS Unaware, unprepared and paralysed: Retailer readiness for PSD2

PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....

INSIGHTS REPORTS New research report: How vendors can benefit from the impact of IP on the broadcast industry

IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....

INSIGHTS REPORTS Successfully marketing and selling to broadcast service providers

To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....

INSIGHTS REPORTS How to Influence FinTech Buyers in Capital Markets

Capital markets firms present a sizeable opportunity for tech vendors, but how these buyers select technology partners, and how this...

INSIGHTS REPORTS How to influence fintech buyers

We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...

INSIGHTS REPORTS Marketing to Attract Channel Partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...


Savvy B2B marketers understand the importance of search in driving purchasing behaviour but too few realise the role that PR...

INSIGHTS REPORTS How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...

INSIGHTS REPORTS Successful Influencer Marketing

This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...