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"CCgroup are the thinking brand's PR agency."
With competition within the broadcast and media industry intensifying, being heard continues to be a struggle. Download the full report now to discover how companies can deploy tactics for success.
As online commerce continues to pull consumers away from ‘bricks-and-mortar’ retailers, both traditional and online merchants are under mounting pressure to invest in technology to deliver a better service.
This unique study, conducted in partnership with Insight Avenue, uncovers a complex purchasing process; and an increase in the levels of demands on vendors to support telcos with digital transformation.
Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.
We feel strongly about this… Too many B2B technology companies are marketing ‘blind’. Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used. Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.
So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive. On these pages you are able to download all of the reports we have produced so far for free.
Home » CCgroup Insight Reports
There’s no doubt that the lockdown precipitated by the Coronavirus […]...
This report explore how marketers are responding to the cancellation of MWC20....
A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....
A study into what influences technology purchasing decisions in retail organisations....
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....