WHY PEOPLE HIRE US

We look at our clients’ business objectives first, then use our

audience insight programme – Catalyst – to tailor communications

campaigns to fit

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To make communications campaigns work, we need to really get to know your business – which means a full understanding of what you are trying to achieve and why.

Generating Sales Leads

Probably the most common motivation for a fresh look at B2B PR and marketing. CCgroup is highly experienced in developing and executing campaigns that specifically help decision makers and influencers find you, trust you and buy from you.

These campaigns combine CCgroup’s 20+ year B2B PR track record and Catalyst - its audience insight programme into how buyers in specific industries research, shortlist and select new suppliers.

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CCgroup was tasked with launching and driving sales interest for GEOinsights, a new application to help mobile network operators develop new business models based on location intelligence
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Audience Insight Reports

Our lead generation audience insight reports for the Mobile & Telecoms, Business Technology, CleanTech and FinTech verticals are available here. Discover how decision makers research, shortlist and select new suppliers.

Read all our audience insight Reports here

Positioning for Exit

How can you use PR to attract acquirers? How is positioning the company and brand for exit different to other marketing objectives?

CCgroup has actively supported ten clients in the last three years in their goal of being acquired. We have an unparalleled knowledge of how to position B2B tech brands specifically for exit.

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Fundamo was a forerunner in mobile financial services, but unknown to many in the international mobile or banking industries. But CCgroup’s B2B PR campaign supported a US$110 million trade sale to Visa.
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PR for Exit

We have developed numerous PR campaigns to attract the attention of acquirers and highlight specific assets to maximise company value. This white paper is an overview of what we have learnt along the way.

Download "PR to Attract Acquirers"

Building Brand Value

To make an impression on your market, you need a strong brand. Across all verticals, our audience insight reports have shown that buyers select suppliers that they trust and that can evidence their claims to lead the market.

Our B2B tech PR campaigns are therefore designed to highlight the company successes and assets that make your brand different, superior and disruptive.

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CCgroup was tasked with maximising awareness of Bluwan’s microwave technology and showcase its market-changing capabilities
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Creating solar leaders

The Blackfriars Bridge solar panel installation would create an enormous 50% of the electricity needed to run the new Blackfriars railway station. Panasonic and Solarcentury saw the opportunity to raise awareness of renewable energy.

Read Case Study

Audience Insight - "Catalyst"

Too many B2B technology companies are marketing “blind” – executing PR and content marketing campaigns with very little evidence underpinning the tactics used.

How can you be sure that your campaign will meet its goals if you don't fully understand your audience’s behaviour and preferences?