- Market Position
- Content Creation
- Media Relations
- Industry Relations
- Influencer Marketing
- Social Media
- SEO PR
- Digital Content
Market Position & Messaging
First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We look at your audiences - often using our own bespoke insights - and your competitors.
We combine this with our deep market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.
The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.
Getting to know you
Messaging and positioning proposition
Industry Analyst Relations
Influencer Marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.
Influencer Marketing is about individuals starting and solidifying a two-way dialogue and relationship and later establishing mutual benefit from it.
It’s an intrinsic part of classic PR, and has been for years. CCgroup understands these processes well – from identifying the most suitable influencers, to creating the content they value most and putting it in front of them at the right time.
Social Media can no longer be – and probably never should have been – considered a standalone mechanism of reaching B2B audiences. Integrating social channels within the PR programme means the message is consistent across all media, content can be shared and conversations begun.
We will work with you to assess how best to make the most of social platforms, which ones to use, what content to promote and who specifically to target.