WHAT WE DO

We know how to make PR work for you in the markets that matter most to your business.

We work with our clients to identify their business and commercial goals, and then help to achieve those goals with intelligent, content-driven communications for the right audiences.

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No one likes lists, but it's important that you see that we can deliver what you need in a PR campaign, and get a sense of how we work. So here goes:

Market Position & Messaging

First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We look at your audiences - often using our own bespoke insights - and your competitors.

We combine this with our deep market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.

Getting to know you

First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you.

Knowledge sharing

We combine this with our deep market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

Messaging and positioning proposition

A new perspective on your market, business and even your marketing approach.

Content Creation

The next stage is to take your key messages and develop campaign content to communicate them to the right people through the right channels.
 
Great content reflects your goals and puts you at the front of your market and is different for every campaign, but examples can include research papers and economic modelling projects; opinion-led news stories, articles and comment; technical, strategy and market white papers; speaker and award submissions; direct marketing collateral; digital content (see below).
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CCgroup and Arieso delivered new insight into the behaviour of smartphone users – a campaign that drove compelling stories, strong media coverage and hundreds of leads from a client's own proprietary data
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Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.

Media Relations

Click here for a case study on brand awareness, media relations and verticalised content
Read case study
Whatever may be said about the future of the PR industry, a core element of any B2B PR campaign will be media relations. 
 
Differentiating messages and strong insights will always be valued by this most discerning of audiences, and our relationships with national and trade journalists ensure that our clients see maximum value from the investment in content production.
 
Analysts too are enormously important for many of our clients and again, our standing with a variety of analyst houses means they are keen to be regularly updated on our clients’ activities, views and developments. 

Industry Analyst Relations

The next stage is to take your key messages and develop campaign content to communicate them to the right people through the right channels.
 
Great content reflects your goals and puts you at the front of your market and is different for every campaign, but examples can include research papers and economic modelling projects; opinion-led news stories, articles and comment; technical, strategy and market white papers; speaker and award submissions; direct marketing collateral; digital content (see below).
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Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innovative, the analysts have no frame of reference?

Influencer Marketing

CCgroup was also a primary contributor to B2B Marketing's "Best Practice Guide" to Influencer Marketing.

Best Practice Guide
  • Influencer Marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.
  • Influencer Marketing is about individuals starting and solidifying a two-way dialogue and relationship and later establishing mutual benefit from it.
  • It’s an intrinsic part of classic PR, and has been for years. CCgroup understands these processes well – from identifying the most suitable influencers, to creating the content they value most and putting it in front of them at the right time.

 

 

Social Media

Social Media can no longer be – and probably never should have been – considered a standalone mechanism of reaching B2B audiences. Integrating social channels within the PR programme means the message is consistent across all media, content can be shared and conversations begun.

 

 

We will work with you to assess how best to make the most of social platforms, which ones to use, what content to promote and who specifically to target.

SEO PR

We are the only UK B2B PR agency that ranks SEO as a primary consideration in our targeting and selection of publications in our media outreach
Download our unique SEO research & analysis whitepaper here
Every time we analyse the most influential and relied-upon sources of information by decision makers, analysts and buyers, search engines come out amongst the top. Never has the need for well-planned, targeted and well-executed search engine marketing been so important, nor so competitive.
 
Again, we practice what we preach. Search for "tech PR" or any of our verticals and you'll find us outranking most of our competitors.
 
Our B2B PR programmes have at their heart great content, which means it is unique, insightful and therefore widely shared and linked to. This, along with careful keyword selection and inclusion, leads to our clients beating the competition in the search stakes.

Digital Content

The secret to an effective marketing programme is to provide the insights and messages that your audience wants to see, in the format that they want to receive it. 
 
This means that B2B PR campaigns must be varied in the content that they use. Not just relying on the usual written content, but they must also take advantage of video, infographics, social media posts, imagery, presentations and wikis, amongst other content types. CCgroup has experience in all of these and will incorporate them in its campaigns wherever appropriate.

Measurement

You want to make the most of your PR investment. We want to develop campaigns that meet your business objectives. So we measure the impact of everything we do in the most finite detail.
 
Using a variety of tools and sources from Google Analytics to Eloqua, we assess the value of all of our activities in line with your overall business objectives. Is the campaign generating leads? Are you receiving more investor and acquirer interest? Is the company brand growing in its reach and impact? We give you quantifiable answers to these questions.
 
For a sample impact report, please leave us a message on our Contact page.
Inputs
PR, social & digital content, media & analyst briefings, internal comms content, etc.
Outputs
Media coverage, analyst reports, website traffic analysis, speaker opps, award wins, etc.
Outcomes
Qualified leads, SEO impact, social media impact, brand value, ROI, etc.