First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We look at your audiences – often using our own bespoke audience insight programme, ‘Catalyst’ – and your competitors.

We combine this with our specialist market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.