Measurement is one the most important parts of the PR journey. It holds us accountable for what we do and puts us on a path to continually improve our programmes and their impact on your business.

Our programmes follow a measurement cycle.

It begins by understanding your business ambitions and prescribing actionable objectives and strategies that put us on a path to improving your company’s awareness, develop your thought leadership, generate leads, build up your reputation and more. We benchmark key metrics at the start and then commence work on our programme.

While carrying out those activities we measure what outputs and outcomes were delivered during each phase of our programme, so that we can evaluate what went well and identify areas for improvement.

We believe in a culture of transparency, we’re not here to just show you big numbers. By measuring our work effectively, we can see what works and what doesn’t and evolve our programmes to deliver business value.

Bespoke intelligence reports

Using data from our analytics toolset, our insights team digests big data, analyses the outputs and produces actionable reports that evaluate your media performance and that of the competition.

Taking the data into perspectives such as Power of Voice and Share of Conversation, our PR team can identity coverage drivers, key messages and white space opportunities in the media to take advantage of.

Our reports can tell you about:

  • Power of Voice
  • Coverage drivers
  • Key messages penetration and key topics being driven by the competition
  • Trending media topics
  • Sentiment analysis
  • Conversations and reach across social media
  • Overall reach across the media landscape
  • PR web traffic attribution