Expertise

Industry analysts play a vital role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. Their importance is recognised globally, as analysts influence both longlisting and shortlisting phases, playing a critical role in B2B technology buying cycles as well as in shaping public opinion around technology products, services and trends.

Capability

As industry analysts’ influence is rising, technology players need to develop strategic AR programmes to remain competitive and maintain their edge. At CCgroup we understand the need for expert AR support and we have a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, Fintech, Enterprise Tech, Deep Tech, and Cybersecurity.

Results

From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

INSIGHTS

Blog Category creation is key to markets, not quadrants Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by...
Blog Aligning AR metrics to business goals One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach...
Blog Capitalising on the growing influence of analysts Our final session at the Analyst Relations Forum boardroom in San Francisco explored 'the next stage of AR transformation.' There...
Blog Ten ways that analyst relations can build trust and improve analyst success Analyst relations (AR) managers focus a lot on "outbound" logistics. So, when people think of analyst relations, they think of...
Blog Analyst relations leaders share ‘next practice’ for measurement The AR Forum assembled in California recently to host a boardroom event with leaders from some of the most successful...
Blog Analyst experience impacts analyst advocacy The differing analyst relations choices made by technology solutions providers during the pandemic have created growing gaps in analyst advocacy....
Blog BEST PRACTICE TO NEXT PRACTICE: DELIVERING MORE VALUE FROM ANALYST RELATIONS This year's Analyst Relations Forum was a resounding success, with over 1,500 individual registrations from around 400 individuals. Attendees tuned...
Blog Three ways that outsourced analyst relations create value Using an outside analyst service can add value to your company. Here are three factors that support this view....
Webinars Use Measurement to Drive Analyst Relations Objectives Measurement is not only the deepest challenge in analyst relations but it's also the biggest danger. 20th-century public relations measures,...
Blog The top 4 Cybersecurity trends to watch out for in 2022 As we go into another year where we must continue to adapt to the “new normal”, cybersecurity will continue to...
Blog What telecoms analysts expect to see in 2022 The telecoms industry has faced its fair share of challenges in 2021, not least the ongoing disruption caused by Covid-19,...
Blog 10 things every firm gets wrong with Gartner…. Initially For many vendors moving their dot into the leadership square of the Gartner Magic Quadrant and keeping it there is...
Blog Analyst prioritisation: how to focus your analyst relations efforts Prioritisation is the foundational stage for any Analyst Relations (AR) programme. Through prioritisation, you identify and rank the key analysts...
Blog How to ace IDC’s Marketscape There are different grid-type diagram approaches used to define markets but what diagrams are most used by major analyst firms?...
Webinars Analyst prioritization: how to focus your analyst relations With effective prioritization you can determine which analysts are most influential for your specific business goals....
Blog Wendy Nather: What do analysts want? Cisco’s Wendy Nather, who led 451 Research’s security analysts shared her thoughts about dealing with industry analysts....
Tech Talks The life of an industry analyst Pierce talks about the key trends he for sees for 2019, and how he pieces together his own research agenda for...
Blog Can analysts predict 2020 in fintech? Many analyst houses, big and small, come out with many predictions based on their research. This is a roundup of...
Blog Dos and Don’ts when interacting with analysts Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Here are our...
Blog Women in Analyst Relations: interview with Kristin Taylor Women in Analyst Relations interview Kristin Taylor, former Head of AR for IBM, to talk about her career, her advice...
Blog How do you amplify the value of analyst relations within your organisation? Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and......
Blog 10 questions to ask before you hire an analyst I was recently asked by a client to advise them on whether or not they should take out a subscription...
Tech Talks Industrial IoT Martin discusses the state of the business IoT market and developments we will see in the future through AI, cloud...
Blog How to lose an industry analyst in 10 days (and ways) We're fans of the IIAR Analyst Relations Professional and Team of the Year awards. Every year, the IIAR recognises analyst...
Case Studies Using a targeted analyst outreach strategy to define new markets Industry analysts  play a vital role in validating technologies and advising end users on purchasing decisions - but what if the...
Insight Reports Successful Influencer Marketing This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...
Blog Analyst outreach strategy – six quick ways to keep interest levels up in August Well late summer is now upon us, and if you work in a PR or comms discipline, we tend to...
Blog Confessions of an ARaholic Every professional can look back and pinpoint a moment in time when their work perspective – the markets they...
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