Anaïs Merlin

Mobile & Telecoms PR Expertise

Members of the CCgroup team have been representing Mobile & Telecoms clients since 1984 – we know mobile like no other PR agency. We work with a broad range of companies, from network infrastructure providers and app developers to operators and consultants, and we’re a little ashamed to say that we’ve been to every iteration of what is now Mobile World Congress.

We’re close to the industry, and close to the technology developments and evolving market issues that affect us and our clients.

Mobile & Telecoms PR Capability

We build credible, compelling content to demonstrate that our clients understand and can solve the business and technology challenges that their customers face. We work to ensure that content is used across multiple communications channels – digital, media, analyst, events, and industry associations – to build the thought leadership and momentum that delivers commercial success.

Results for Mobile & Telecoms clients

Whether it’s generating sales leads, increasing profile or building capital value for exit, CCgroup has the knowledge, expertise and industry relationships to make your Mobile and Telecoms PR campaign a success.

INSIGHTS
Blog MWC23: The countdown is on The infamous telco gathering is back in just under three weeks, and this year promises to be a show akin...
Blog TELCOS CAUTIOUSLY BUT CERTAINLY MOVE TOWARDS THE CLOUD AT DTW22 IN COPENHAGEN TM Forum’s flagship Digital Transformation World (DTW) event returned in person last week after two years of online events due...
Blog MWC Barcelona 2022: a chance at normality once again Meeting with trade media, industry analysts, and actively participating in trade shows like MWC can have significant benefits for telecoms...
Insight Reports Navigating telco turbulence: lessons for vendor marketing This paper provides insights that will help telecoms technology vendors market and sell to global telcos more effectively....
Blog What telecoms analysts expect to see in 2022 The telecoms industry has faced its fair share of challenges in 2021, not least the ongoing disruption caused by Covid-19,...
Case Studies Re-establishing BT’s leadership position in the UK CCgroup helped BT to re-energize its influencer communications and firmly re-establish itself as the UK’s leading converged network operator....
Blog Marketing to telco decision makers: events not the only show in town Telecoms vendors are using different marketing strategies but which of these channels are generating traction with telco tech buyers and...
Webinars Navigating Telco Turbulence: lessons for vendor marketing On this webinar, we discuss the findings from our telecoms report “Navigating telco turbulence: lessons for vendor marketing”....
Blog Navigating telco turbulence: lessons for vendor marketing The COVID-19 pandemic has impacted the buying landscape but how can telco marketers continue to prevail amidst all the disruption....
Case Studies Demonstrating digital leadership in telecoms Openet is one of Ireland’s largest privately owned software companies. […]...
Webinars What telcos want from vendors: marketing strategies that deliver Marketing and selling to telcos have always been challenging - recent developments have only made it tougher. Discover how the...
Blog Operators: now’s the time for interactive messaging WhatsApp’s latest privacy update could see some consumers look for a messaging alternative...
Insight Reports How to Sell to Telcos in the Age of Digital Transformation This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Blog What telcos want from vendors: marketing strategies that deliver An overview of what we discussed in our latest webinar about the unprecedented disruption vendors’ primary buyer, the telecoms operator,...
Blog Could the ‘new normal’ see ISPs eat operators’ lunch? Consumer habits could be good news for ISPs and bad news for mobile operators...
Blog Putting the subscriber first in turbulent times Coronavirus is bringing fear, panic, and uncertainty across the globe, and the telecoms industry is no different. Spanish operator is...
Blog 5G in the UK: When politics and technology collide The UK government approves Huawei for 5G Mobile Networks, but only on a ‘limited’ basis...
Blog Bringing RAZR back Motorola has launched its new RAZR phone. Will this flip phone be all it’s cracked up to be?...
Blog Predicting a 5G future Last Thursday, I was fortunate to attend the CCS annual Predictions event in London....
Blog What’s brand identity got to do with it? Could mobile operators be digital leaders? New research reveals that mobile operators today are seen as more digital than the...
Blog MWC Barcelona 2019 – New name, familiar feel (bar the politics) Less than three working days to go… Sorry… In case you missed it, you might have noticed that I have...
Case Studies Award winning content & PR campaign: ‘Exposing the Privacy Predicament’ for Syniverse Syniverse needed a way to elevate its brand among senior executives...
Blog Huawei, you ok hun? Unless you’ve been hiding under a rock the last few months, you’ll know that Chinese vendor, Huawei, has landed itself...
Case Studies Proving the link between PR and sales: Lead generation for eBuilder eBuilder is an established company, but has been operating under the radar since it was formed....
Blog A trip down MWC memory lane (Part V) The final blog in my five-part series looking back on Mobile World Congress. Today I remember the last two years...
Blog 5G: Let’s get real With Three being investigated by the ASA over whether or not they are misleading consumers with their advertising for their...
Blog A trip down MWC memory lane (Part IV) In my fourth blog looking back over my career at Mobile World Congress I revisit the 2014, 2015 and 2016...
Blog A trip down MWC memory lane (Part III) My third post in a five-part trip down Mobile World Congress memory lane, 14 shows from 2005 through to my...
Insight Reports How to Successfully sell to Telecoms Operators An in depth report on how operators research and select their suppliers....
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