"CCgroup are the thinking brand's PR agency."
In all our enterprise tech PR efforts we build stand-out messaging for our clients, tightly focused on their target audiences' pain points and their own business goals.
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CCgroup has been running and executing PR and Content Marketing campaigns targeting Enterprises for more than a decade. We understand the different nuances of the business and enterprise audiences and have a highly envied breadth of experience. From CIOs and CISOs to MSPs and heads of any business department, in a wide range of vertical industries, we’ve got it covered.
We build stand-out messaging for our clients, tightly focused on their target audiences’ pain points and their own business goals. We then use our lengthy experience in these sectors and data-driven audience insight programme ‘Catalyst’ (see the latest reports below) to develop throught-provoking, headline-grabbing and impactful multi-channel content that builds thought leadership positions.
PR is not just about press coverage anymore. Media engagements need to be supplemented with industry analyst relations, lead generation programmes, social media management and influencer targeting. Not all of these tactics apply for every business. What your campaign looks like depends on one sole factor: your business objectives.
How do enterprises buy technology?
The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
Using audience insights to build a brand and generate leads
CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...
How do IT decision-makers choose their suppliers?
Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...
PR-led content marketing for lead generation
Huddle adapted its go-to-market strategy to be more targeted and secure higher-value deals....
Marketing to Attract Channel Partners
Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...