From EPOS data and supply chain innovation to social media marketing tools, the ability to provide retailers, brands and merchants of all sizes with content and messaging that speaks to their macro business challenges, is key.
But getting the right content and messages in front of retail technology buyers is a major challenge. The retail sector is one of the most difficult B2B technology verticals to influence. Retail press and analysts demand timely, relevant and compelling stories backed by empirical data or customer insight.
For more than a decade, CCgroup has run retail technology PR programmes for providers wanting to influence the retail community.
The retail sector is an enormous market with numerous niches and alcoves. Providers are often seeking to gain the attention of a specific sub-sector that is most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver commercial success.
Whether it’s getting in front of a tier one fashion retailer like Zara or demonstrating market leadership in the hospitality sub-sector CCgroup knows how to help. A combination of deep market expertise and audience insight means we know the strategy and tactics required to get the right results.
Find out how we can help your retail technology company achieve its objectives, contact us.