Security PR

Expertise

The security sector is one of the most competitive and diverse areas of technology. With such a crowded market comes the need for compelling PR and marketing activities. Too many vendors just rely on the same over-used messages and tactics, often jumping on breaches and highlighting security specification. We understand that companies in this space need to differentiate themselves. We will help you do this by creating compelling messaging and fresh security PR campaigns that encourage the media and wider influencer audience to think differently about security issues.

 

Capabilities

We have a deep knowledge of the influencers and stakeholders within the security sector, enabling us to create and deliver campaigns that meet your business objectives. Our security PR campaigns use data-driven insight to ensure they are not ‘just’ noise, which delivers two benefits. Firstly, this helps your campaign to cut above your competitors and add value to discussions in the sector. Secondly, our campaigns incorporate lead generation mechanisms which will support sales.  

 

Results

Whether you want to increase brand awareness or drive lead generation, we have the knowhow to make it a reality. We have the industry knowledge, relationships, expertise and creativity to make your security PR campaign a success. Find out how we can help your security company achieve its objectives, contact us.

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Encap secured $2m in investment capital. Encap was then seeking to do more than simply announce this new funding. Encap was looking to use this news to attract new strategic partners, in particular resellers in financial services and enterprise cloud sectors.