Media Technology

Expertise

The landscape for media technology is incredibly diverse and complex, with an enormous variety of organisations offering everything from content distribution systems and digital rights management to IP delivery platforms, virtual and augmented reality systems and more. Client PR and marketing campaigns might target traditional broadcasters, multi-system operators, the new wave of internet TV delivery players, brand and ad agencies or cinema exhibitors. We understand these audiences and how to influence them.

 

Capabilities

We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps PR programmes drive engagement and ultimately, sales. We use data-driven insights to shape campaigns so that they hit their targets, using a range of multi-channel communications and a wide range of content elements that build strong positioning and differentiation.

 

Results

The media technology industry is characterised by a wide range of influence channels. As well as traditional editorial, customers also engage actively around trade events such as IBC and NAB, with industry analysts, and through increasingly powerful digital communications. CCgroup ensures all client PR programmes are unique and customised to the business objectives, providing quantifiable and positive return on investment.

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Opera Software, perhaps better known for its mobile web browsers, wanted to use the TV Connect industry trade show as an opportunity to boost awareness of its Opera TV division and its technology portfolio.
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Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to reduce costs, increase efficiency and improve the cinema experience for their customers.