Enterprise Technology

Expertise

CCgroup’s team has been running and executing Business Technology PR & Marketing campaigns for more than a decade. We understand the different nuances of the business / enterprise audiences and have a highly envied breadth of experience. Whichever business department or decision maker(s) the campaign needs to target, we’ve got it covered – CXOs, heads of IT or departmental heads from within any industry.

 

Capabilities

We build stand-out messaging and arguments for our clients, tightly focused on their target audience and their own business goals. We then use our lengthy experience and data-driven insight (see our latest research paper to the right) to develop interesting, insightful and multi-channel content that leads to a strong thought leadership position.

 

Results

We are not just about press coverage. Media engagements are supplemented with analyst relations, lead generation programmes, digital content, social media management and influencer targeting. What the programme actually looks like depends on one sole factor: your business objectives.

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CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contributing to sales lead generation in vertical markets
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CCgroup launched LOGICnow as a new brand to the global IT services management (ITSM) market, using a combination of a targeted press office, influencer marketing and high-impact lead generation campaigns