INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
24 June 2016
I’ve now been plying my trade as a telecoms PR specialist for 12 years. Speculation has existed around the eventual extinction of the CTIA event...
23 June 2016
We’re inundated by daily news stories about the latest hacks and attacks, encouraging us to believe that we can’t escape the terrors that ...
17 June 2016
Last week I celebrated my ten year anniversary at CCgroup. Yes, 10 years! My first PR job and first real job full stop (if you discount a failed fora...
06 June 2016
For some, June represents the proper start of the summer holiday season. For others, more pointedly anyone involved in telecoms marketing, it’s ...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

17 June 2016
Opera has announced a controversial new feature for its browsers on iOS, Android and Windows Phone: native ad blocking.
Via Slashgear
17 June 2016
That ransomware is a problem cannot be doubted. Whether the current level of media coverage, fuelled by vendor press releases, is doing more harm than good is more open to debate.
17 June 2016
The assembled executives also had reason to worry. Just because Netflix had essentially created this new world of internet TV was no guarantee that it could continue to dominate it. At the moment, Netflix has a negative cash flow of almost $1 billion; it regularly needs to go to the debt market to replenish its coffers.
17 June 2016
The UK's first esports channel, broadcasting competitive video gaming, will launch this month.
Via Wired UK
17 June 2016
Only one in four UK adults trust businesses with their personal information, and only a fifth trust internet companies with their data.
Via Alphr