INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
13 March 2015
Next week, I am presenting at B2B Marketing’s InTech event on a topic that rarely receives attention – how B2B tech vendors should market ...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

21 April 2015
With the Lumia line now in Microsoft's hands, what's left of Nokia is reportedly planning to get back into the smartphone business as early as 2016.
21 April 2015
Germany's Commerzbank has made its first fintech investment through a new venture fund, pumping $12 million into social trading network eToro.
Via Finextra
21 April 2015
BT has unveiled its BT Assure Ethical Hacking for Vehicles service, designed to test the exposure of wireless connected vehicles to cyber-attacks.
Via TechWorld
21 April 2015
Mike Walker, research director at Gartner highlighted different trends that make the IoT particularly relevant to enterprise architecture as a discipline.
20 April 2015
Brussels will call for a “level playing field” between telecoms groups and online rivals such as WhatsApp and Skype next month, putting Europe’s regulators on a collision course with US companies once again.
Via The FT