INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 February 2017
Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mar...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
06 March 2017
Azzurri Communications (now Maintel) needed to dispel a longstanding negative perception in the media and shift market attention to a new set of posit...
13 February 2017
InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide. The company helps solve many of the mobil...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...

Concise Comments

20 April 2017
Domain disguising, which tricks people into visiting a site they think is legit but really isn't, is called a "homograph attack" – and we were supposed to have fixed it more than a decade ago when the exact same problem was noticed with respect to the address "paypal.com."
20 April 2017
Three out of the big four US mobile operators are now gearing up to bolster 4G speed and capacity on their networks using unlicensed spectrum for LTE, as more compatible devices are becoming available.
20 April 2017
A software audit conducted for the Black Duck 2017 Open Source Security and Risk Analysis (OSSRA) has found that financial applications had an average of 52 open source vulnerabilities.
20 April 2017
The Wall Street Journal just dropped a shocker of a report: Google, the biggest web advertising company in the world, is planning to build an ad blocker into Google Chrome, the world's most popular web browser. The ad blocker will reportedly end up in the desktop and mobile versions of Chrome and would be switched on by default.
20 April 2017
One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands.
Via Bloomberg