The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 February 2017
Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mar...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
13 February 2017
InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide. The company helps solve many of the mobil...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news

Concise Comments

01 March 2017
YouTube will launch its own lighter version of a traditional cable TV package, hoping to convince younger watchers of the delights of live TV from 40 different US broadcasters.
01 March 2017
Amazon’s S3 web-based storage service is experiencing widespread issues, leading to service that’s either partially or fully broken on websites, apps and devices upon which it relies. The AWS offering provides hosting for images for a lot of sites, and also hosts entire websites, and app backends including Nest.
01 March 2017
Mobile transaction processor Syniverse has tapped its own data reserves to uncover the fact that, even now, only 42% of inter-regional data roaming is LTE.
01 March 2017
Google claims that the addition of Skylake will double the floating-point performance of the ‘heaviest calculations' by adding Intel Advanced Vector Extensions (AVX-512) which make it ideal for scientific modelling.
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01 March 2017
Citi’s Treasury and Trade Solutions (TTS) unit is rolling out the CitiConnect API to help treasury service providers link their own treasury and ERP solutions into Citi. The bank’s API enables treasurers to manage transaction banking activity straight from existing treasury platforms already in use within the enterprise.