INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

insights.jpg

Search / Filter Insights:

 
 






 
 
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
11 September 2014
The dust is starting to settle around Tuesday’s Apple extravaganza. Many were expecting more of the same from Apple – the odd cosmetic cha...
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

12 September 2014
Google has bought a biotech company that has developed a spoon designed to make life easier for people with diseases such as Parkinson's.
Via BBC News
12 September 2014
A leak verified by a couple of tech news sites appears to confirm that Microsoft will completely phase out all Nokia branding starting with its holiday season marketing.
12 September 2014
Company releases 1,500 documents from failed suit against NSA over user data requests and cooperation with Prism compliance
12 September 2014
Amazon is opening new offices in the heart of Silicon Roundabout, the cluster of start-ups in east London, joining other US tech groups that are increasing their presence in the British capital.
12 September 2014
Millicom and Kalixa have established a joint venture to develop a payments service provider to operate in Africa and Latin America, initially commencing in Colombia and Brazil later this year.