INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
16 May 2016
This week I had the pleasure of guest lecturing at the London College of Communications. My subject was the ‘Future of PR Talent and Skills&rsqu...
12 May 2016
Last week I introduced our new industry resource ‘Practical Applications of Blockchain technology’ and started a rant about the communicat...
12 May 2016
First and foremost, let’s not start writing the epitaph for Apple just yet – it still has enough cash tucked under its mattress to turn ...
28 April 2016
Heard of a technology ‘game changer’ that is going to precipitate a ‘global paradigm shift’? Of course you have. Did you belie...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

23 May 2016
Half of the European Union's member states on Monday called for the removal of barriers to the free flow of data both within and outside the 28-nation bloc to ensure the continent can benefit from new data-driven technologies.
Via Reuters
20 May 2016
Earlier this week, Iraq's government turned off all broadband and mobile broadband connections, effectively cutting the entire country off from the rest of the world. The reason? So students didn't cheat on their exams.
Via Wired UK
19 May 2016
Google will today announce its new meessaging app, Allo, which is designed to listen to your conversations and offer helpful suggestions and services, and will offer an "incognito" node that switches on an end-to-end encryption system.
Via Wired
18 May 2016
The social networking company, Facebook, is testing out a video commenting feature in select countries that will allow users to respond to a post with a video.
17 May 2016
The BBC may be looking to build a Netflix-style streaming subscription service in conjunction with ITV for the UK.