The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 September 2016
During Social Media Week London, Abbie Godward and Chloe Pope attended a panel discussion about “Effective Influencer Marketing: How to Get It R...
20 September 2016
This week our very own Rich and Paul became the first PR guests on’s A Week in Wireless podcast. Answering important questions such...
15 September 2016
On Day 2 of Social Media Week London, Miles Alexander attended a panel discussion about 'Taking it to the next level”: Using data and mobile to ...
08 September 2016
On Monday, London will host Social Media Week – a week where the social-obsessed swoon over the likes of Ben Shaw, Chris Watt, Ed Williams and L...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

16 September 2016
The EU's competition chief Margrethe Vestager has warned that she may open case-specific investigations into manufacturers and content producers who impose anti-competitive contracts on online retailers.
16 September 2016
Identity assurance provider, Signicat, has launched a ‘starter pack’ to help new FinTech firms ensure immediate regulatory compliance.
Via FSTech
16 September 2016
Half of UK consumers would not share data with, or purchase products from a company that they know has been hacked in the past.
16 September 2016
The initiative, announced in 2014, was imagined to address a digital divide in the city by bringing internet to those who don’t have it. In June, the New York Post reported that some people were using the tablets to watch pornography in public.
16 September 2016
Newsflash flippant food hygiene folks: that potato chip you dropped on the floor, picked up and proceeded to eat was not protected from dirt, bacteria and other contaminations by your quick hands. Again, don't shoot the messenger, but the 5-second rule is dead.