INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
09 February 2016
If you are yet to hear about House of Fraser’s #EMOJINAL campaign, you have missed one of the biggest social media blunders to date. On Monday,...
22 January 2016
“Digital Workplace” is one of the new terms a la mode in enterprise technology. It was catapulted into enterprise CIOs’ minds when G...
14 January 2016
Here we are, back in the saddle, just nine working days into the New Year and contemplating yet another Mobile World Congress - and this year represen...
06 January 2016
I joined CCgroup just a few weeks ago. I’ve had some great internships, but this is my first PR job so I’m not claiming ground-breaking in...
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...

Concise Comments

10 February 2016
Visa is introducing a new service to help Visa issuers empower consumers to monitor and control how, where, and when their Visa credit, debit, and prepaid accounts can be used.
10 February 2016
Nokia's Bell Labs arm has demonstrated peak data speeds of more than 30GBps and more than one million simultaneous connections on the same cell.
10 February 2016
US Director of National Intelligence James Clapper said that security agencies may soon snoop on citizens using Internet of Things devices.
10 February 2016
U.S. vehicle safety regulators have said the artificial intelligence system piloting a self-driving Google car could be considered the driver under federal law, a major step toward ultimately winning approval for autonomous vehicles on the roads.
Via Reuters
10 February 2016
Just when it seems we’ve run out of horrifying things to bottle and put on display, the internet’s favorite digital culture repository, Archive.org, had to go open an online malware museum.