INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
28 April 2016
Heard of a technology ‘game changer’ that is going to precipitate a ‘global paradigm shift’? Of course you have. Did you belie...
27 April 2016
At $143billion, it is easy to see why Apple is the most valuable brand in the world right now. The majority of people love it for its ‘innovatio...
22 April 2016
The Internet of Things is coming. Everyone’s saying so. According to ABI Research, the number of active wireless connected devices will exceed...
15 April 2016
Glance even swiftly at the broadcast and media technology industry sites and trade media this week and next, and you won’t fail to notice the in...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...

Concise Comments

29 April 2016
The new framework – available worldwide – is set to open up access to real-time payments for banks.
29 April 2016
On Thursday, the US Supreme Court approved a change to Rule 41 of the Federal Rules of Criminal Procedure. It sounds innocuous, but the effects will be felt around the world.
29 April 2016
Openet has deployed what it claims is the world’s first 3GPP RAN Congestion Awareness Function (RCAF) for a tier 1 North American CSP.
29 April 2016
Sesame Workshop, the educational nonprofit behind Sesame Street and its iconic characters, this week announced a partnership with IBM Watson to develop edtech for pre-school children.
27 April 2016
Blockchain, the technology that underpins the bitcoin currency may be used to increase efficiency in distribution of taxpayer money.