INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
13 November 2014
The last few days in Business Technology PR have been rather exciting. Some big announcements and news cycles to keep an eye on, and many that tease o...
05 November 2014
Last week the Financial Conduct Authority in the UK announced that it plans to explore the potential benefits of the technology underpinning bitcoin &...
30 October 2014
Over the last year or two, we have increasingly seen tech companies wanting to integrate SEO into their PR – so much so that it is now almost a ...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

21 November 2014
The market for current accounts has begun to change in the past year, albeit slowly, under the government-backed scheme to make switching easier.
Via FSTech
21 November 2014
In a subtle but significant shift, Apple on Wednesday rebranded apps that were once labeled free. To select an app that is free to download, users now tap a button that reads “GET.”
21 November 2014
The global Internet is growing rapidly, driven by emerging markets and mobile devices. Research firm eMarketer expects worldwide Internet use to grow by 6.2 percent in the next year to top 3 billion users by in 2015.
Via IB Times
21 November 2014
A new and virulent strain of Android malware threatens to bork entire corporate networks by infecting just a single device.
21 November 2014
Driverless cars will become a reality in the next couple of years, according to the chairman of Audi, but there are obvious risks inherent in the idea, and another expert has warned once again on the hacking front.