Tesco Bank to enter current account market
Tesco Bank intends to break into the current account market within months, a decision that will create 600 jobs but which will also restrain its profit growth for the next few years.
Swiss to vote on proposals to treat bitcoin as foreign currency
Politicians in Switzerland are set to vote on proposals submitted by 45 members of the Swiss Parliament for bitcoins to be legally recognised as a legitimate foreign currency, like the euro or dollar.
Vodafone reveals new social media-driven marketing strategy
Vodafone has unveiled a new marketing strategy that will use social media-driven events to boost its brand around the world in 2014.
Garanti Bank rolls out Turkcell mobile wallet
Turkey’s Garanti Bank and mobile operator Turkcell have partnered with Visa Europe in a deal aimed at bringing the Turkcell mobile wallet to more consumers in Turkey.
John Lewis deal offers independent renewable generators route to market
The John Lewis Partnership has signed a new energy supply deal which will see more than 380 Waitrose and John Lewis sites supplied with 100% renewable electricity.
PR Interview with Richard Fogg, MD of CCgroup
Today we speak to CCgroup MD Richard Fogg about the latest initiatives, developments and business announcements at the company, as well as his views on the future of the PR industry.
Not only has CCgroup’s strategy helped us develop our sales pipeline, it has helped build the value of Fundamo and attract the interest of international investors—
The results delivered by CCgroup have been impressive, not just in terms of the coverage generated, but more crucially, the clear sales leads that have resulted to date—
The CCgroup team has an exceptional depth and breadth of industry knowledge, helping position us effectively, ensuring our message is received and understood—
A single ‘peak’ during CCgroup’s 2011 global campaign generated 30 sales leads and directly impacted our bottom line. This is an outstanding achievement in B2B marketing—
CCgroup’s insight into existing industry issues and knowledge of the media agenda ensured we delivered the right story at the right time—