This Week in Telecoms – Your Mobile World Congress 2017 Party Guide

Sarah Walker

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I'm an Account Director at CCgroup. Interests include social enterprise, digital innovation and eating every 1.5 hours.
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Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mark.

For anyone in mobile and telecoms, this four-day long trade show is of huge importance.

We are supporting eleven clients at the show, and have secured a record ten speaker slots for CEOs and Co-Founders on topics ranging from the UN Sustainable Development Goals to operator monetisation strategies. The past six weeks (and more) have seen a flurry of story development, research, pitching and interview scheduling as we race towards the finishing line.

For many of us in Telecoms PR, 90% of the work is done in advance. Which leaves some time to make the most of being physically present in the beautiful city of Barcelona. And the parties, of course.

But where to start? For those less in the know, the number of events taking place on the fringe of MWC can prove a little overwhelming.

Which is why we’ve done a brief round up of the best parties and events to go to at Mobile World Congress 2017:

Sunday 26th February

16:30 – 19:00          Innovation on the Fringe - Short talks, demos and networking with the Heroes of Mobile at growth accelerator NUMA, in Barceloneta.

18:00 – 22:30          Mobile Sunday - Shift 2020 and Tech.eu organise a night of networking against the backdrop of the Antigua Fabrica Estrella Damm near Sagrada Familia.

19:00 – 20:30          Light Reading Cocktail Party – The annual Light Reading, Heavy Reading, and now Telecoms.com event takes place once more in Ajoblanco just off Diagonal.

20:00 – 24:00          Mobile World Congress Welcoming Party - Adscend Media and Newzoo host an MWC kick-off party at hot-spot Marmalade in the Raval.

Monday 27th February

17:00 – 19:30          Best of British Innovation – The event, hosted by Mashable and the UK's Department for International Trade, will look at the latest tech to emerge from the UK at L’Aquarium, Port Vell.

18:00 - 21:30          IoT Stars – Hosted by Shift 2020, this event brings together players from the IoT ecosystem at the Antigua Fabrica Estrella Damm near Sagrada Familia.

18:30 – 22:00          360Live - An exclusive invitation-only networking evening during MWC, run by 360Leaders for top mobile influencers in a secret location.

20:00 – 23:00          MEF @ MWC 2017 - The 15th annual MEF Connects MWC takes place in the historical University of Barcelona.

Tuesday 28th February

12:30 – 14:00          5G Evolution: Transitioning from Fixed to Mobile – The FierceWirelesss MWC 2017 Luncheon Series brings together speakers and panellists from the wireless industry at the Fira.

16:30 – 20:00          VI Barcelona Telecoms Consultants Day - The Society of Communications Consultants International looks at how communications technology is shaping the future of humanity near the Arc de Triomf.

18:45 – 23:00          Women in Mobile - The 2017 edition of Women in Mobile will focus on User Experience, taking place in Espai Francesca Bonnemaison in the Gótico.

20:00 – 24:00          The Mobile Marketing Mixer - Annual marketing bash organised by Mobile Marketing, taking place in Cerveceria Moritz, the brewery bar, in Sant Antoní.

Wednesday 1st March

19:00 – 02:00          Swedish Beers - The 12th edition takes place at old favourite Dos Trece in the Raval. We advise arriving early.

20:00 – 01:00           Mobile Apps Party - An industry stalwart, the 2017 Mobile Apps Party moves to the beautiful backdrop of the Fàbrica Moritz Brewery near Sant Antoní.

21:30 - late             4YFN Closing Party 2017 - This closing party is the chance to hobnob with attendees from the MWC startup event 4YFN. Takes place at club hotspot Sala Apolo.

Thursday 2nd March

09:00 - 15:00          GSMA Women4Tech Summit - The first one-day summit taking place in Hall 4, featuring best practices for women leadership in the digital age from Google, Syniverse, Lenovo and more.

20:30 – Late            MLOVE MWC After Party - The traditional MWC after party hits Diobar in the Born.

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