Let’s get down to business – CCgroup launches Business Technology stream
Today is the launch of CCgroup’s latest division – Business Technology.
There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them. And here’s a link to what PRWeek thought of the announcement.
In a nutshell, CCgroup has historically focused on mobile & telecoms, fintech and cleantech, but this year, several of our new and existing clients turned their focus on the enterprise market. And so, following the management buy-out in August, we established a new division to cater for B2B technology companies and consultancies from four key areas: IT Infrastructure; Workflow IT; Back-Office IT; and Business Intelligence & Big Data. There’s more detail on what these areas comprise of in the news release.
It’s an exciting time for CCgroup. We are convinced that combining the company’s longstanding B2B heritage with my own 7+ years of leading Business Technology campaigns will make us a compelling, fresh option for B2B IT marketers.
My experience lies across a wide range of verticals, delivering PR & Marketing campaigns for startups or global corporates (and everything in between!), so I was particularly interested in the research we are also releasing today. We’ve taken a detailed look at what makes different types of IT decision makers tick – specifically, what content and channels they rely on when selecting their suppliers. Vital intelligence for any B2B IT marketer.
Click the image for the complete infographic
We examined which information sources they favour when building a long list (colleagues and search engines came out really well – social and national media did not), when whittling it down to a short list (‘yes’ to white papers and case studies, ‘no’ to email marketing and social media again) and then finally when making a decision (video content and blogs really fell away at this point).
We also took a look at what content decision makers wanted to see more of, but B2B IT marketers all too often failed to provide (white papers and case studies in the main, followed by trade media coverage).
The full research, “How do IT decision makers choose their suppliers?”, is available for free download here: http://info.ccgrouppr.com/tech-decision-makers
In the process of this analysis, we also noticed some important trends in which information sources were relied upon according to the value of the IT investment and the type of IT concerned. When you download the document mentioned above, you’ll be given a chance to also download these analysis papers. In the coming weeks, I will be blogging about the findings too.
In the meantime, to find out more about our Business Technology division, take a look at the webpage, or to download “How do IT decision makers chose their suppliers?”, click the button below.
And, of course, if you happen to know an organisation that would benefit from talking with our new division, please introduce us!
Click to see other posts about
Business Technology PR
Click to see other posts by
Not only has CCgroup’s strategy helped us develop our sales pipeline, it has helped build the value of Fundamo and attract the interest of international investors—
The results delivered by CCgroup have been impressive, not just in terms of the coverage generated, but more crucially, the clear sales leads that have resulted to date—
The CCgroup team has an exceptional depth and breadth of industry knowledge, helping position us effectively, ensuring our message is received and understood—
A single ‘peak’ during CCgroup’s 2011 global campaign generated 30 sales leads and directly impacted our bottom line. This is an outstanding achievement in B2B marketing—
CCgroup’s insight into existing industry issues and knowledge of the media agenda ensured we delivered the right story at the right time—