Renewables: Why inclusion is everything.

Saving the world won’t cost the earth.

That was a good bit of communications from the IPCC wasn’t it? Finally – we’ve waited long enough – we’re just about producing renewable energy at a scale that to deploy it isn’t going to break the bank. About time. Ok, the line was a bit cheesy, but it made the point. It makes financial sense to save the planet. Personally, I think they could have pushed it further.  But it lays the foundations for the sustainability industry to follow. Don’t lead on ‘green’, lead on return.

Clean

Democracy and profit

Ah, the profit word. Here’s where we may get into trouble. The thing is, this new fandangled renewable energy world – it works a little differently.

It also brings democracy, or at least has the potential to. These were the very foundations on which renewable energy was developed. A technology to enable distributed energy, distributed power and the emergence of a truly networked, horizontal world. This is the new world we see emerging in front of us. A world where investment can truly bring benefits to all – on the triple bottom line of people, profit and planet.

Why only participation will work

So, whilst it now makes ‘economic sense’ to save the planet, let’s not overlook one major factor. This is our opportunity to create a more equal, balanced system. And don’t we know it. Well, the majority do.

That’s why the winners in the renewable energy race will be those who truly serve people. They will be the ones that welcome financial participation, inclusion, education and the notion of community.

And no, this isn’t some hippy ideology. Anyone who understands the true blessings of the internet should understand. We now live in a hyper-networked world. Those who blast into the world of sustainability and renewables with an old school hierarchical approach will be left in the dust.

The ‘ones to watch’ are not those creating the ‘must have gadget’, but those creating a platform for inclusion. Inclusion means action. And action is what will drive the words of the IPPC to be made real. The call of the IPCC will not be made real by the Big Six. It will not be made real with green PR strategies either. It will be made real with democratic inclusion. And that, quite simply, is why crowd funded renewables rock the world.

Charlotte Webster

About Charlotte Webster

I am CCgroup’s CleanTech division lead. In my spare time I can be found with bikes, film, paint and music.

17/04/14

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