Marketing to attract channel partners

Audience Insight Reports
Marketing to Attract Channel Partners.jpg

How B2B tech vendors can use PR & Marketing

to attract channel partners 

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from resellers, VARs and SIs? 

Understand how they think. 

This white paper - based on research undertaken with more than 150 UK technology resellers, VARs, distributors and SIs - sets out:

  • Why and how often the channel is looking for new vendors to join the portfolio
  • What messages from vendors spark their interest
  • What content they rely on
  • Which information sources they trust

This information can then be used by tech vendors' sales and marketing departments to craft campaigns that are guaranteed to attract channel partners

Download the full white paper via the form to the right