INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
07 August 2014
For a number of reasons, the "new" phenomenon of Fog Computing has popped up in conversation a few times over here in the last fortnight or so. Never...
18 July 2014
Dave Lee’s blog this week cast a dark cloud on the future of technology journalism.
26 June 2014
The financial services industry is facing challenges like never before. Competition is increasing as traditional players battle for market share with...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
01 August 2014
This week the PRCA Technology Group held a panel session on ‘What readers want’, featuring Robert Cookson from the FT, Leo Mirani from Qua...
04 July 2014
Last week saw some of the world’s leading telecoms technologists head to Amsterdam for the LTE World Summit. By all accounts, it was a fairly qu...
19 June 2014
This week, I headed down to the co-located Cloud World Forum, Big Data World Congress and Enterprise Apps World to meet up with clients, journalists, ...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
24 July 2014
The FinTech market is, by general consensus, on fire. PitchBook figures show that $346m has been invested in FinTech start-ups in the first half of th...
29 June 2014
OK, so I’m biased.
19 June 2014
In case you missed it, a group of noteworthy organisations including Nesta, the Technology Strategy Board, Amazon and the Science Museum, have convene...

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01 September 2014
Apple plans to turn its next iPhone into a mobile wallet through a partnership with major payment networks, banks and retailers.
01 September 2014
The latest wave of cyber attacks against US banks highlights the persistent threat facing the global financial sector, as the number of so-called financial Trojans targeting banks more than tripled last year.
Via FT.com
01 September 2014
Hacking into cell phones or online accounts to access personal photographs from celebrities is hardly new, but what makes this incident potentially more disturbing are the rumors that this cache of images is associated with a broader attack on iCloud and its Photo Stream feature.
Via Mashable
01 September 2014
Bitcoin entrepreneur Charlie Shrem has reached a plea deal to resolve U.S. charges that he engaged in a scheme to sell over $1 million of the digital currency to users of illicit online marketplace Silk Road, his lawyer said Friday.
Via Reuters
01 September 2014
The contestants were gunning for a big piece of the $11 million in total prize money, the most ever at a games tournament. And the game’s developer, the Valve Corporation, moved another step closer to securing gaming’s legitimacy as a major-league spectator sport.