INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
07 November 2016
I updated my iPhone with the new iOS 10 software a few weeks ago, and while I initially hated it, over the past few weeks I have quickly come to love ...
01 November 2016
I’d always felt that, as a marketing function, industry analyst relations was important. But it wasn’t until we started our series of Cata...
31 October 2016
"So let me get this straight," said a good friend and the CEO of a well-known tech PR agency. "You're swanning off to Miami for a week, spending &poun...
24 October 2016
Unlike my teenage counterparts who were hanging out in common rooms, dirty gig venues, cheap bars and occasionally lecture theatres, my later teenage ...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

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