Public relations is about reputation - the result of what you do, what you say and what others say about you. Get it right and you can influence behaviour and shift opinion. Getting it right is what our consultants excel at.

First, we’ll get to know your business challenges and your goals. We’ll work with you to define your markets, the individuals and the influencers on your business. We’ll package your story, your message or your proposition. And we’ll recommend and deliver a programme of initiatives that will have a positive impact on your business.

Our services cover the full breadth of public relations including media, social media, analyst and influencer relations, speaker platforms, awards, roundtables and events.

Integrated communications deliver consist messages and are more cost effective. A programme that spans all of your key communications channels – digital marketing, social media, PR, advertising, website and direct marketing – is greater than the sum of its parts.

Our marketing planners will work closely with you to define your strategy, articulate your brand and market positioning, and identify your target audiences. They will recommend and deliver programmes that will have a direct impact on your revenue, your product or service take-up and your customer loyalty.

Our services cover the full breadth of communications, including messaging and positioning, campaign management, sales and marketing collateral development, events, thought leadership and public relations.

Media relations lie at the heart of everything we do. Not just because we excel at it, but because the discipline required to identify, craft and pitch a truly great news story can set a high benchmark for your entire programme. Journalists, like employees, are likely to be your greatest cynics. Impress them, and you have the foundations of a compelling message for customers, stakeholders and prospects.

Whether digital, broadcast or traditional media relations in the trade, broadsheet, channel or consumer fields, our consultants will deliver initiatives that not only transform perceptions of your product or service but also drive consumer take-up.

A sound positioning and messaging foundation is an essential ingredient for the success of your business. You simply cannot begin to roll your PR and integrated communications plan until you clearly define your product or service and its target market, the reasons they would want to buy, and the reasons they should buy from you rather than one of your competitors.

Our consultants will work with you to define and develop your value proposition and your key differentiators – then deliver messaging that clearly communicates the value of your offer, why and how you can help meet the needs of your target audiences.

Any multi-faceted, integrated communications campaign presents its management challenges. Whether it’s a pure public relations or a fully integrated marketing communications programme; managing a myriad of agencies delivering each component part or delivering international campaigns internally, the issues are broadly similar. Ensuring consistency of message is key, coordinating the delivery of those messages in a timely, relevant programme that’s on-budget and hits objectives can be time consuming and complex.

Our campaign management team live and breathe complexity. They understand the pressure to deliver, communicate progress and flag risks and issues. They also know it’s about the results your campaign drives and they care as much as you do about delivering a successful outcome.

Extending the sales life of a product or service is key to maximising return on investment.  Gaining impact at launch is crucial to initial success, but maintaining profile and interest after launch is the key to long-term success. At CCgroup we understand how to use all the tools of public relations to maintain that interest – through targeted activity with channel partners, through vertical marketing, direct to consumer offers and, where appropriate, a carefully targeted programme of product reviews that maintain interest and correctly position the product to drive uptake with new audiences.

The influence of industry analysts can be significant. Analysts have the ear of the key decision makers within the operator, vendor and business user community, and they provide third party support for proactive media work. They have the power – and reach – to make or break your initiative.

Speaker opportunities can provide an outstanding platform for delivering thought leadership. But beyond that, speaker placement can provide valuable networking opportunities and deliver access to important sales leads.

But competition for speaker places at key industry events can be particularly fierce – with literally thousands of submissions for a couple of hundred slots at one key mobile conference this year. CCgroup’s consultants will use their experience, knowledge and established contacts to help you to package your story, your approach and ensure your speaker placement initiative delivers against your goals whilst integrating with your wider communications programme.  

High impact copywriting speaks volumes. And powerful, effective copy for use in communications, marketing and advertising can make your product, service or thought leadership shout – and make you stand out from the crowd.

Our team of writers produces content for all platforms, whether on- or offline. With enormous experience of writing across articles, opinion pieces, white papers, web copy, banners and advertising, sales and marketing collateral, they will deliver compelling, punchy copy that can change the way your business performs.

Emissary 121 – the client satisfaction and perception audit with a difference

Emissary 121 focuses on your company’s interactions with its audiences – customers, prospects, influencers, employees and channel partners. The aim is to identify service-related issues, build on positive sentiments, foster mutual understanding and reveal potential opportunities for growth.

Emissary 121 is different because it is conducted by experienced senior consultants which ensures each conversation is peer-to-peer dialogue and highly personal. Their output will provide you with sound guidance for your business and your customer relationship management, based on detailed analysis.

Telecoms Hothouse – thought leadership in a box

Thought leadership and round table initiatives are notoriously difficult to deliver using an in-house team. And yet the results can catapult your company into the centre of an industry-wide debate, generating awareness and positioning you as a leader in the European telecoms community.

Produced under the brand name Telecoms Hothouse, CCgroup will work with you to create your round table theme, the agenda and the outline editorial output. We’ll then recruit attendees, including one of the key journalists from Mobile Europe and European Communications plus key industry players leveraged from our combined contact base.  

CCgroup will run the event and manage the newsflow and editorial output from the debate, which will publish in Mobile Europe and European Communications, with multimedia content publishing on www.eurocomms.com and www.mobileeurope.co.uk. As well as reaching a combined audience of more than 50,000 unique visitors, the debates will create a wealth of marketing collateral for your use.  

With 60% of internet users using social networks and 57% of them logging into their social network at least once a day, social media relations are becoming a significant part of any brand’s communications strategy.  

Our consultants will work closely with you to devise and deliver a social media campaign, which could include social media releases, social bookmarking, LinkedIn strategy, blogging and twittering.

Winning awards can boost the profile of your business and change the market’s perception of your products and services. Add to that the exposure that comes from spin-off PR and communications initiatives and you have a powerful way of positioning your business at the top of its game.

Our consultants will work with you to define and deliver a strategic approach to your awards campaign: selecting and targeting the key platforms that will deliver against your goals, crafting your awards submission, and working in advance with the judges – often from the analyst community – to ensure they are aware of your business.

A product launch in a cool venue with 500 attendees. A day at the races for a handful of select journalists. A roundtable event with clients and media to discuss a hot industry topic. Events are a leading method for positioning you as a thought-leader and enabling the start of a personal dialogue with your key audiences.

Our events team will work with you to define your objectives, your creative ‘hook’, your format, messaging and positioning. We’ll handle everything from booking venues, hiring chairs, to organising catering and audio visual support. And – crucially – we’ll drive participation and audience engagement.

The press, radio, television and online environment present enormous opportunities to get your message across to the right audience. Ensuring you get your message across during an interview, staying in control of the agenda, and being relevant and interesting are skills that you can learn. And once you’ve mastered those skills, the likelihood is that journalists will keep coming back to you for your insight.

CCgroup’s media training gives you plenty of practical experience as well as explaining how to get your message across; what will (and won’t) interest the journalist; how to deal with difficult questions; and the essential questions you should ask before agreeing to any interview.

Collateral is the ammunition that makes the sales and marketing machine effective.

Whether on- or offline; internally focused, sales enablement or external sales and marketing collateral, CCgroup’s team of writers will combine their strengths with our design and development partners to deliver collateral that will make an impact.

What’s more, our planners will integrate your collateral design and production into your overall communications programme – ensuring you really stand out from the crowd.