Ogilvy Showcases New WIN Public Playing Technology
Tue, 13/10/2009
 
 
Ogilvy Showcases New WIN Public Playing Technology
 
Innovative platform takes mobile gaming public
 
London, High Wycombe, UK – October 13th, 2009 – WIN plc, a leading provider of interactive mobile entertainment and information services, today announced that its new Public Playing technology will be showcased at Ogilvy’s Digital Lab. 
 
The Lab, in London’s Canary Wharf, is where Ogilvy demonstrates the latest and most innovative digital and mobile marketing technologies.
 
WIN’s Public Playing technology turns audience mobile phones into remote control units for giant screen computer games. The technology offers brands a bespoke platform to interact with consumers in an engaging and entertaining way using competitions, promotions and spot prizes to drive consumer awareness.
 
Here’s how it works: A branded computer game is broadcast in real-time to an LCD or large event screen in a public space. Any mobile phone user nearby can connect to the game via Bluetooth and download the remote control application free of charge. The mobile phone keypad then acts just like a remote control allowing participants to play the game on the big screen with or against other users.
 
“We take our phones with us everywhere – they are right up there with money and keys when we leave the house,” says Scott Seaborn, Head of Mobile Technologies at Ogilvy Group UK.
 
“Public Playing takes advantage of the power and availability of our mobile phones and lets companies and brands interact with their audiences in a fun and creative way. It’s a great addition to the showcase at Ogilvy Labs,” concludes Seaborn.
 
Graham Rivers, CEO of WIN plc adds: “We are excited by the potential for Public Playing
. The Ogilvy Lab – well known for hosting the cream of innovative mobile marketing technology – is a tremendous showcase for the service.
 
 
 
“Public Playing delivers a compelling audience participation experience. This offers tremendous value to brands looking for new and creative ways to engage with their audience while out and about at events or at travel and leisure locations,” says Rivers.
 
WIN’s Public Playing technology is compatible with nearly all Bluetooth enabled mobile phones currently on the market meaning that virtually everyone can join in the fun.
 
Public Playing can be customised to suit the individual needs of a brand in order to drive brand recognition, use and loyalty. For instance, brand logos and products may be custom-built into games, and public games can incorporate prizes to add drama and interest to an event or occasion.
 
-ENDS-
 
About WIN
WIN is an innovator in interactive mobile entertainment and information distribution with a ten-year track record of developing an unrivalled variety of services for Europe’s leading content owners, mobile operators, corporate enterprises, broadcasters and media corporations.
 
WIN enables companies to use mobile services to improve business efficiency, grow revenues and reduce costs. Companies using WIN’s services are able to improve communication with existing customers, attract new customers, increase brand loyalty and enhance customer satisfaction. An impressive and growing client list includes such household names as Vodafone, T-Mobile, Orange, Sony Ericsson, AOL, The AA, Centrica and E-On.
 
Headquartered in Buckinghamshire, UK, the Group has built on its success by extending its reach into new overseas markets including Ireland, Germany, Austria, Hungary, Greece, Scandinavia, Australia, Africa, Malaysia, Thailand and Singapore. WIN is structured into three operational units, Managed Services, Enterprise Solutions and New Media.
 
Visit us at: www.winplc.com
 
For further information, please contact:
 
CCgroup
Alexia Da Silva
Tel: +44 (0) 118 920 7650