CCgroup were asked to effectively launch and build market and investor interest around ip.access’ new Femtocell offering and capitalise on media interest in the Femtocell concept in general.  
   
Femtocells were becoming one of the wireless industry’s real hot topics.  It was therefore crucial that ip.access had a watertight press office function, consistent analyst relations campaign as well as being capable of capitalising on upcoming industry awards, speaker opportunities and industry events

By staying closely in tune with industry developments, ip.access generated a consistent high level of media coverage for 18 months.  Put simply, there wasn’t a word written on femtocells without ip.access having the opportunity to comment. 

With outstanding coverage on CNN, CNBC Europe, Sky News, Wall Street Journal Europe, Financial Times, International Herald Tribune, The Economist, Businessweek, Reuters, Dow Jones, The Times, The Guardian as well as all leading trade magazines, ip.access has maintained a very high profile in the femtocell industry over the last 18 months, and has secured investment from big names including Cisco and Qualcomm.

In addition to this outstanding coverage, ip.access also won 5 industry awards adding further credence to its femtocell technology.