8 June 2009, Amsterdam, The Netherlands:  In the second of a two-part interview, Dan Harple, executive chairman of the award-winning mobile lifestyle application, GyPSii, presents an overview of the “ultimate user-generated content business model”, outlining GyPSii’s strategy to be on as many devices as possible and deliver annuity revenue streams to both device manufacturers and mobile operators around the world.     

 

The podcast, available at: http://corporate.gypsii.com/content/view/83/, sees Harple provide the low-down on GyPSii’s platform, which takes someone’s location and demographic information to produce a contextual index of the world around them.  Hear how GyPSii expects to be on 80 to 100 million devices in the next 12 months and how it will add scale quickly to enable people to search the planet for the content they want to find, in real-time, on the move. 

 

“While Google may be about organising the world’s information, GyPSii is about organising the real-world,” says mobile analyst Peggy-Ann Salz, who is heard interviewing Dan.  “GyPSii clearly isn’t just another company jockeying for position in the location-aware, mobile social networking space; it’s got its eye on the prize and has already built an impressive ecosystem of partners through its ‘OEx’ API platform and pre-bundled handset distribution deals.  As mobile social networks make the shift from meeting place to market place, having search and advertising built-in, in addition to all its other features, will earn GyPSii a prime position in the emerging mobile search and advertising business ecosystem.”

 

GyPSii has just launched on Java in China, providing access to more than 450 million mobile phone users.  It is also available as a free-to-download application on the iPhoneand is available now in the iTunes store.  Non-iPhone users can also download GyPSii at: www.gypsii.com/m.   

 

Users interested in reviewing the application should contact Dave McCann or Laura Bryant at CCgroup on: +44 (0) 118 920 7650 or gypsii@the-cc-group.com.