Wed, 24/06/2009
June 24th 2009, London: The GSMA today announced significant advances in its Embedded Mobile programme, including the addition of new participating companies, work to establish standard design guidelines for embedded mobile applications and the kick-off of a competition to drive development in the embedded mobile market. The goal of the Embedded Mobile programme, which was launched in November 2008, is to foster new business opportunities by bringing the benefits of continuous mobile connectivity to embedded devices in the clean energy, education, healthcare, transport, consumer electronics and smart utilities sectors.
Ericsson and Intel Corporation are joining the GSMA Embedded Mobile market development programme. Ericsson and Intel recognise the pioneering value of the programme in helping the mobile industry to expand the range and number of new embedded connected devices and applications, building on early successes with embedded notebooks and netbooks.
“The GSMA believes that, in order to develop the market, we must reduce industry fragmentation in the delivery of embedded mobile solutions, facilitate economies of scale in design and production and drive cross-industry awareness of module designs,” said Michael O’Hara, Chief Marketing Officer, GSMA. “To address these issues, Ericsson and Intel will work with the GSMA to develop efficient and scalable business processes to simplify the introduction of modules into non-traditional devices and services. We are very pleased to be working with them in this endeavour and look forward to pushing this market forward together.”
“Lowering barriers to entry will spur innovation and help expand the embedded market,” said Mats Norin, Vice President of Ericsson Mobile Broadband Modules. “The work undertaken through the GSMA Embedded Mobile programme will have a positive impact on the full spectrum of the mobile ecosystem, from vendors to service providers and ultimately, on businesses and consumers.”
“Enabling the era of embedded communications to support billions of connected devices requires that we work to develop the standards and remove the proprietary boundaries that impede this goal,” said Rose Schooler, General Manager, Performance Products Division, Embedded Computing Group, Intel. “Working with the GSMA in the Embedded Mobile programme will help to accelerate the development of these standards.”
To further promote the development of the embedded mobile market, the GSMA has kicked off a competition whose goal is to identify best-in-class embedded modules across a number of categories, as well as mobile service applications and solutions. The first stage of the competition, which will focus on leading embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase innovative service applications and solutions at the Mobile World Congress in Barcelona in February 2010.
“KT is confident that its active involvement in the GSMA’s Embedded Mobile programme will create broader opportunities for this market,” said Hyunmi Yang, Executive Vice President & CSO, Personal Customer Group, KT Corp. “We further believe that the launch of a global competition as part of this programme will stimulate the growth of the M2M market and will help us to identify new mobile services that will be of true value to our customers. The GSMA’s Embedded Mobile programme will allow immediate communication means for everyday devices via a mobile network, and we believe that the mobile network will become the key facilitator for enriching the daily lives of our customers.”
The benefits of embedded mobile to businesses and consumers are nearly endless, from enabling a travelling family to easily transmit holiday photos to relatives at home, to helping a vending company automatically track stocking levels and the operating status of its machines, to allowing power companies to remotely collect data from across meter and power grids.
To facilitate the creation of scores of new embedded mobile applications, the GSMA also announced that it has initiated a work stream within the Embedded Mobile programme to develop and publish of a set of design guidelines for key categories of applications, such as health, automotive, smart metering and consumer devices. This is a joint initiative involving mobile operator and module vendor representatives from across the world. The GSMA expects to make these design guidelines available in November 2009.
Ericsson and Intel Corporation are joining the GSMA Embedded Mobile market development programme. Ericsson and Intel recognise the pioneering value of the programme in helping the mobile industry to expand the range and number of new embedded connected devices and applications, building on early successes with embedded notebooks and netbooks.
“The GSMA believes that, in order to develop the market, we must reduce industry fragmentation in the delivery of embedded mobile solutions, facilitate economies of scale in design and production and drive cross-industry awareness of module designs,” said Michael O’Hara, Chief Marketing Officer, GSMA. “To address these issues, Ericsson and Intel will work with the GSMA to develop efficient and scalable business processes to simplify the introduction of modules into non-traditional devices and services. We are very pleased to be working with them in this endeavour and look forward to pushing this market forward together.”
“Lowering barriers to entry will spur innovation and help expand the embedded market,” said Mats Norin, Vice President of Ericsson Mobile Broadband Modules. “The work undertaken through the GSMA Embedded Mobile programme will have a positive impact on the full spectrum of the mobile ecosystem, from vendors to service providers and ultimately, on businesses and consumers.”
“Enabling the era of embedded communications to support billions of connected devices requires that we work to develop the standards and remove the proprietary boundaries that impede this goal,” said Rose Schooler, General Manager, Performance Products Division, Embedded Computing Group, Intel. “Working with the GSMA in the Embedded Mobile programme will help to accelerate the development of these standards.”
To further promote the development of the embedded mobile market, the GSMA has kicked off a competition whose goal is to identify best-in-class embedded modules across a number of categories, as well as mobile service applications and solutions. The first stage of the competition, which will focus on leading embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase innovative service applications and solutions at the Mobile World Congress in Barcelona in February 2010.
“KT is confident that its active involvement in the GSMA’s Embedded Mobile programme will create broader opportunities for this market,” said Hyunmi Yang, Executive Vice President & CSO, Personal Customer Group, KT Corp. “We further believe that the launch of a global competition as part of this programme will stimulate the growth of the M2M market and will help us to identify new mobile services that will be of true value to our customers. The GSMA’s Embedded Mobile programme will allow immediate communication means for everyday devices via a mobile network, and we believe that the mobile network will become the key facilitator for enriching the daily lives of our customers.”
The benefits of embedded mobile to businesses and consumers are nearly endless, from enabling a travelling family to easily transmit holiday photos to relatives at home, to helping a vending company automatically track stocking levels and the operating status of its machines, to allowing power companies to remotely collect data from across meter and power grids.
To facilitate the creation of scores of new embedded mobile applications, the GSMA also announced that it has initiated a work stream within the Embedded Mobile programme to develop and publish of a set of design guidelines for key categories of applications, such as health, automotive, smart metering and consumer devices. This is a joint initiative involving mobile operator and module vendor representatives from across the world. The GSMA expects to make these design guidelines available in November 2009.
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About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
For more information, please visit http://www.gsmworld.com or contact:
GSMA
Daniel Lowther: +44 7747 636 687
press@gsm.org
