Dow Jones is revamping its enterprise media division with a focus on web-based applications, as the newswire operator seeks to become less dependent on the data terminal business now dominated by Bloomberg and Thomson Reuters. Since Rupert Murdoch’s NewsCorp bought the company for $5.6bn in 2007, the transformation of its flagship Wall Street Journal newspaper has dominated attention. Yet Dow Jones’ enterprise division has continued to generate more than 60 per cent of operating profits, while plotting a new strategy amid growing challenges to its traditional businesses.