Tue, 08/06/2010
8th June 2010, London – CCgroup has been appointed by Continuous Computing to handle its EMEA trade PR programme.
Continuous Computing enables telecoms network equipment providers to overcome the mobile broadband capacity challenge. CCgroup will support Continuous Computing on a retained basis.
Continuous Computing enables telecoms network equipment providers to overcome the mobile broadband capacity challenge. CCgroup will support Continuous Computing on a retained basis.
After winning a three-way RFP process, CCgroup will manage Continuous Computing’s strategic European PR campaigns. The agency will drive thought leadership for Continuous Computing on pertinent issues that impact the mobile industry, and raise awareness of the company’s product portfolio and technology solutions. The team will be led by CCgroup Account Director Duncan McKean.
“During the agency selection process, we were impressed with CCgroup’s strong track record and broad client roster in the mobile and telecoms PR space,” said Brian Wood, VP Marketing at Continuous Computing. “CCgroup knows and understands the issues that hold the attention of our target customers and works to ensure we reach them through relevant media and analyst programmes. We have great confidence in CCgroup to help us create and maintain strong thought leadership initiatives for Long Term Evolution, Femtocells and Deep Packet Inspection.”
“The mobile telecoms sector is an extremely competitive environment for product and solutions providers. Thanks to our experience with key mobile players including the GSM Association, Tellabs and AIRCOM International, I’m confident that we can give Continuous Computing a vital edge over its competitors in this crowded market,” said Richard Fogg, Managing Director, CCgroup. “Continuous Computing is a forward looking and innovative technology provider in the telecom market and we’re excited at the prospect of building the company’s industry profile in Europe.”
-ENDS-
About CCgroup
CCgroup is an international PR and integrated communications consultancy specialising in telecoms, mobile and retail technology. Its clients’ activities range from mobile network design to mobile social networking, mobile financial services to payment terminals. CCgroup is now trusted to deliver strategic PR and integrated communications campaigns by more than 25 companies including The GSM Association, Tellabs, Syniverse, GyPSii and Verifone. CCgroup’s sister agency, Escapade PR, works across a variety of areas including consumer technology, food & drink, home, fmcg, leisure and personal care, with clients such as BIC, 3M and Logic3. For more details please visit:
About Continuous Computing
Continuous Computing® is the global source of integrated platform solutions that enable network equipment providers to overcome the mobile broadband capacity challenge quickly and cost effectively. Leveraging more than 20 years of telecom innovation, the company empowers customers to increase Return on Investment (ROI) by focusing internal resources on differentiation for 3G, Long Term Evolution (LTE), Femtocell and Deep Packet Inspection (DPI) applications. Expertise and responsiveness set the company apart: only Continuous Computing combines best-in-class AdvancedTCA (ATCA) platforms with world-famous Trillium® protocol software to create highly-optimized, field-proven wireless and packet processing products. www.ccpu.com
Continuous Computing is an active member of 3GPP, CP-TA, eNsemble Multi-Core Alliance, ETSI, Femto Forum, Intel Embedded Alliance, PICMG and the SCOPE Alliance.
Continuous Computing, the Continuous Computing logo and Trillium are trademarks or registered trademarks of Continuous Computing Corporation. Other names and brands may be claimed as the property of others.
Editorial contact:
Paul Nolan
Email: paul.nolan@ccgrouppr.com
Tel: 0118 920 7662 / 07717 723 440
