Consumer Technology
We could tell you that technology touches all our lives; or that it has transformed the way that we all work rest and play – but you know all that already.
Instead, we’ll tell you about the buzz new technology and gadgets generate in our office. We’re never happier than when we are road testing a new piece of kit or discovering some amazing little software tool or web based application that’s going to make our lives easier, more fun and even more productive.
But we also know how important it is to motivate and drive the channel or to elevate the importance of a brand in the eyes of retail buyers by providing evidence that it is “hot” and worthy of special attention.
What’s more, we understand that a consumer technology PR and communications programme is built around three crucial pillars of knowledge – the market, the media and the message.
That’s the knowledge we bring to your PR and integrated communications programmes. As a result we drive take up and influence perception through a carefully targeted mix of news, reviews, previews and opinion across print, online, broadcast and social media. We help create leaders and we have fun while we are doing it.
“The CCgroup team know the market, understand messaging, and make the right connections for their clients. They know what we should talk about, and who we should talk to – and that’s what makes the difference.”
Shane Lennon, SVP Marketing & Product Management, GyPSii
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We're committed to helping you achieve a leadership position by combining sound strategic communications advice with outstanding tactical implementation, using media relations, analyst relations, messaging, positioning, collateral creation ...
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