Mobile advertising pioneers Gigafone engaged CCgroup in December to help drive awareness and understanding at Mobile World Congress.
CCgroup leveraged its experience in the sector, its client and industry relationships, and built a story package that cut through the hype and positioned Gigafone as the mobile advertising “voice of reason”.
With a single product announcement, Gigafone generated significant media coverage in global trade and business titles. The PR campaign has been directly credited with securing two high quality sales leads from Europe and Asia.
Quote:
"Our brief to CCgroup was simple: create a story for Mobile World
Congress that builds awareness and understanding by the stakeholders
that matter to Gigafone.
CCgroup's confident, imaginative and focused approach ensured we were relevant to analysts and newsworthy to the media despite the competitive environment.
The campaign delivered strong, on-message media cut through and directly resulted in two high quality sales leads in Europe and Asia, demonstrating the REAL value of a strategic PR programme."
Andrew Grill, Head of Business Development, Gigafone
CCgroup leveraged its experience in the sector, its client and industry relationships, and built a story package that cut through the hype and positioned Gigafone as the mobile advertising “voice of reason”.
With a single product announcement, Gigafone generated significant media coverage in global trade and business titles. The PR campaign has been directly credited with securing two high quality sales leads from Europe and Asia.
Quote:
"Our brief to CCgroup was simple: create a story for Mobile World
Congress that builds awareness and understanding by the stakeholders
that matter to Gigafone.
CCgroup's confident, imaginative and focused approach ensured we were relevant to analysts and newsworthy to the media despite the competitive environment.
The campaign delivered strong, on-message media cut through and directly resulted in two high quality sales leads in Europe and Asia, demonstrating the REAL value of a strategic PR programme."
Andrew Grill, Head of Business Development, Gigafone
